In the dynamic world of e-commerce, where millions of products vie for consumers’ attention, making a memorable first impression is crucial. On Amazon, one effective way to captivate potential customers and differentiate your brand is through Amazon Brand Storefront Design. Amazon Storefronts give companies of all sizes the ability to stand out in a crowded market.
Similar to owning a private website, a branded store gives you your own space to customise for any purpose you choose and a location free from competitor’s businesses and current advertising intrusions. Combined with Amazon EBC Content Design, you could reign on Amazon.
What is Enhanced Brand Content (EBC)?
Enhanced Brand Content (EBC) provides sellers with the ability to enhance their product listings with rich multimedia content such as images, videos, and infographics. By supplementing traditional product descriptions with visually appealing and informative content, sellers can create a more engaging and compelling shopping experience for customers.
What is an Amazon storefront?
One of the many resources offered to brand-registered merchants on Amazon to assist businesses in increasing brand recognition is Amazon shops.
Building a store on the Amazon Marketplace is entirely free, and you can use promotional links to attract attention to it or let customers find it through each of your listings. It’s fast becoming one of Amazon Brand Management’s most effective methods for raising sales and brand awareness.
Businesses can display their whole product catalogue in a branded environment that encourages trust and loyalty, saving buyers from having to browse the standard Amazon marketplace linked to the e-commerce platform.
You can do a lot of things with a store, such as single product landing pages, seasonal promotions, and more.
What are the benefits of having an Amazon storefront?
Build Brand Awareness
As previously stated, the primary purpose of Amazon Storefronts is as a branding tool.
They are there so that potential clients may learn about you, your products, and your values. Much more than A+ content or listing prose can offer (though Amazon’s newest module, the Brand Story, can drive buyers to your branded storefront while also giving an inside look at your brand).
Your messaging, page layout, and outcomes are far more in your hands. It provides you with an avenue to market and increase traffic outside of the ecology of search and advertising.
It’s a straightforward point, but it’s true. The key to developing a strong brand on Amazon is going to be having a shop.
Promote Your Products
A website and an Amazon Storefront are similar in many aspects. You get a header at the top, a home page, navigation, and the ability to add links to your pages and items as well as images, text, and videos. This means that you can adjust your text, graphics, and overall marketing plan for every season, holiday, or promotional event—just like you would with any other website.
Additionally, you may now choose to include shoppable photos to showcase your best-selling items. You can click to find out more information about any spot when you hover over it.
Your shop becomes an essential component of your marketing and expansion plan on Amazon when you combine it with features like sponsored brand advertisements and attracting offline traffic.
Drive Offline Traffic
Sales on Amazon lead to more sales. Whether the sales originate from your storefront or searches, it makes no difference. A product’s BSR and rank for any related searches, keywords, and customer profiles will both rise when it sells.
This implies that while boosting traffic to your website may yield a higher income (which is still something you should do), driving sales on Amazon will fuel the Amazon flywheel, meaning that a single transaction will eventually lead to more sales.
With the Amazon storefront, you can direct traffic in a way that prevents users from running into rival businesses or becoming sidetracked by advertisements. You may create a link to it on your website, share it on social media, or even use Facebook advertisements to drive traffic to unique landing pages you’ve created for your online business.
Getting your own Amazon.com site address (amazon.com/yourbrand) to utilise in these kinds of marketing efforts is another benefit of owning an Amazon store.
Particularly potent is the ability to generate traffic for Amazon purchases by creating a unique page. Competing with all the other products in search results and listing pages is the most difficult aspect of working on Amazon. Stores solve this by allowing you to design your way.
Display Your Entire Catalogue
One major drawback of a search engine like Amazon is that it can only display your results once, and only for the exact term the user is searching for. Furthermore, you do not influence the listings that appear or the advertising slots that appear on your page. It becomes extremely difficult to market the remainder of your product line to clients as a result.
With an Amazon storefront, you can showcase your whole catalogue on one page, divide it up into several pages, and/or spotlight individual products on particular pages. All of these options are readily visible on the product page tabs.
Storefronts on the Amazon marketplace provide you with the flexibility of a website, which can aid in the promotion of your whole catalogue with a little time and work.
Boost Your Average Order Value
It is simple to understand how you may increase the average order value of your account when you have the opportunity to create landing pages, showcase promotions, and display your whole inventory.
Having an Amazon Storefront gives you the chance to gain new consumers’ trust and/or let those who currently do so sample additional items from your line. This is where Amazon retailers’ branding advantage manifests itself.
A potential lost sale could occur from someone searching for your brand on Amazon and not finding what they’re looking for. If someone has found their way to your shop, it’s probably because they are interested in learning more about you.
It’s highly probable that they already trust you or are very close if they are willing to make the effort to click through to your storefront. It implies that one of your clients can have a lengthy customer lifetime value (CLV).
Increase the Effectiveness of Sponsored Brand Ads
A well-thought-out and structured Amazon advertising approach is one of the keys to success. one that works well and accomplishes the dual objectives of increasing revenue and strengthening your brand. This is why sponsored brand advertisements exist. Linking your product pages to these ad formats was one of their challenging aspects. However, you may now connect them to your shop.
This implies that you may divert traffic from Amazon search results to your storefront, which displays your whole inventory, doesn’t feature listings for competitors, and engages users in a way that keeps them from clicking to other search results right away.